
Languages
Ukrainian•Native
English•C1
German•A2
Hard Skills
•Marketing Strategy
•Performance Marketing
•CRM
•GA4
•Meta Ads
•SEO
•Budget Planning
•Excel
•Looker Studio
Soft Skills
•negotiation
•prioritization
•stakeholder communication
•results orientation
Kateryna Levchenko
Marketing Manager
About
Marketing manager with 8 years of experience in e-commerce and consumer products. Leads integrated acquisition, retention, and brand campaigns with disciplined analytics. Reduced customer acquisition cost by 19% and improved repeat purchase rate by 27%. Experienced in managing agencies, budgets, and cross-functional launches.
CookingDancingPhotography
Experience
Marketing Manager
Vatra Foods, Dnipro · hybrid
Work
2022 – Present
•Led acquisition and retention programs for an e-commerce business across paid, CRM, and partner channels.
•Reduced acquisition cost by 19% by reallocating spend by cohort quality.
•Improved repeat purchase rate by 27% through segmented lifecycle campaigns.
•Managed the annual budget, agency partners, and launch calendar.
Digital Marketing Lead
Lime Retail, Dnipro
Work
2019 – 2022
•Ran 18 landing-page and offer experiments, lifting conversion by 14%.
•Built campaign dashboards and weekly performance reviews.
•Coordinated 12 seasonal launches with sales, merchandising, and creative teams.
Marketing Specialist
Dobra Market, Dnipro
Work
2017 – 2019
•Supported email, social, and marketplace campaigns.
•Improved catalog promotion processes and contributed to an 8% increase in online orders.
Key Achievements
● 19% lower acquisition cost
Shifted optimization from lead price to cohort payback and margin.
● Retention program
Introduced lifecycle segments and triggered messages for key customer moments.
● Unified reporting
Connected channel, order, and margin data in one weekly dashboard.
Education
Higher education
Bachelor's degree, Marketing
Dnipro University of Technology
2013 – 2017
Minimal
ATS-friendly two-column resume with a restrained left rail.

